All products of Bhutan Board are distributed through a channelized distribution system i.e. distributors, dealers and OEMs appointed for a designated area/ states for a specific period of time.
For the purpose of effective marketing, Bhutan Board has its Liaison Offices at Kolkata, Bangalore, Delhi and Mumbai (Delhi and Mumbai office has been temporarily closed down). All marketing activities including appointment of dealers are carried out by the liaison Offices. Heads of Liaison Offices report to the General Manager, Marketing Department at Head office.
Marketing Department consists of two Divisions;
- Board Division. This Division carries out all marketing activities related to particleboard and
- Ready-To-Assemble Furniture (RTAF) Division deals with all marketing activities related to furniture.